Sicredi Bank has launched its new marketing positioning 'Someone to count.,' emphasizing the relationship of trust with its clients. For the campaign with a credit card strongly linked to travel, we arrived at the concept 'Someone to count, anywhere you go.'

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To prove this, we selected three experts in different types of travel: cultural, nature, and gastronomy. And proposed a challenge: choose a destination in Brazil and surprise the other two experts, without them knowing where they are going or what they will do.

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The result is an unprecedented web series that you can watch below.